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Social Media-Build Your Own Audience
Traditional Media has been doing it for years, building an audience through programming and marketing and then turning around and selling your business the opportunity to talk to their audience. Social...
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Branding a Local vs National Company
I had the opportunity the other day to chat with a friend who is a brand marketer for a national brand. During the course of our conversation, I was struck (again) by the same-ness and at the same...
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If Organization Networking Why Not Social Media Networking?
photo credit: Andrew Feinberg For years local business owners have joined networking organizations and clubs. Local Chamber, 20/30, Rotary, BNI, just to name a few. Some are exactly what they are...
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Television vs Social Media
photo credit: Las Valley 702 In part one of my comparisons of traditional media marketing comparisons we looked at Radio vs Twitter. In Part two we’re going to compare Television and Youtube. From a...
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Local Newspaper vs Social Media
photo credit: katerha Well that just wouldn’t be a fair fight now would it? It would fall under the proverbial saying don’t bring a knife to a gun fight. This is part three of a series comparing what...
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Facebook ‘Likes’ Harder To Come By
photo credit: HikingArtist.com Facebook ‘Likes’ aren’t as easy to come by as they were two years ago. Back when few businesses were taking the plunge, it seemed that all you had to do was pop a...
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Let Us Not Forget What Social Media Is About
While many of us in the agency and media business write and try to come up with a calculation for a business’ ROI in social media let’s not forget the real benefits of social media and just how kind...
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What Does Google+ Mean To The Local Business Owner
So you are a business owner, maybe a small brick and mortar store. Over the past year or so, you developed a business page on Facebook. You’ve invested time in posting and replying to posts, worked...
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Buy Local Ramblings and Thoughts
There have been numerous amount of ‘buy local’ campaigns over the past couple years. Many of these campaigns have been economic driven as people have seen a lot of long standing local businesses...
View ArticleWhen paying for facebook ‘likes’ is a GREAT thing
What is a Facebook ‘like’ worth, is always a hot topic, so many different perspectives and rarely can you find the same answer with the same dollar figure attached to it. There are so many different...
View ArticleFive Ways to Create Local Loyalty
Creating loyalty with your customers today is a tough job. In a world of social-living offers, half off Groupon coupons where does the consumer’s loyalty lie? Is it with the business owner that has...
View ArticleThe Google+ SEO Effect
It does not take a rocket scientist or an expert to know that the advantage that Google has over Facebook as social media platforms go is ‘search engines.’ While Bing continues to make strides, Google...
View ArticleExtreme Makeover Extremely Social
The 200th episode of Extreme Makeover Home Edition is taking place where I call home, ‘The Rogue Valley.’ It didn’t take long for word to spread, and for a social media storm to hit. A lot of...
View ArticleSEO For The Small Business Owner
SEO (search engine optimization) can be a confusing three letters to a small business owner. Most understand how important a Google search is, most want to be at the top, but with a business to run....
View ArticleAnnouncing “How to Grow Your Business Online” in Eugene
We are pleased to announce that Tisha Oehmen will be speaking in Eugene on October 5 to the Women’s Business Network. The Women’s Business Network is an alliance of local business and professional...
View ArticleHow Bold is Your Business?
Perseverance and forward thinking are often the only thing that will differentiate you from your marketing competition. Occasionally the marketplace presents you with opportunities that you couldn’t...
View ArticleTwo Big Shop Local Events Set for November
It’s quite nearly November, and if you haven’t been paying attention, we’re about to see two big LOCAL business movements culminate in the same month. The first is Bank Transfer Day, it’s occurring on...
View ArticleOnline Retailer Ups the Stakes for Local Shops (sort of)
Last week, Amazon announced that it was introducing version 1.2.1 of their Price Check mobile app. The principle is simple, find out if you’re getting the best price while you’re out shopping. Simply...
View ArticleThink Different! Build A Campaign
It’s a great time for small local businesses to “Think Differently” and create campaign messages and not immediate hit and run messages. The most remembered commercials: Outside of Apples 1984...
View ArticleSocial Media Fragmentation
The Enemy, Social Media Fragmentation Fragmentation, whether it’s traditional media fragmentation or social media fragmentation, it is marketing enemy #1 for the small business owner. For the small...
View ArticleFacebook Timeline For Business Pages
NOTE: If you’re interested in learning more about these changes, check out our FREE webinar on the changes you can expect for the Facebook Timeline for Business Pages. Don’t look now! Facebook...
View ArticleMarketing Options For A Hair Salon
Are you the owner of a new hair salon? With a ton of competition, it might be difficult to really get your business going. Your best option is to invest some of your budget in advertising and...
View ArticleFacebook Milestone Feature For Small Businesses
Your Facebook Business Page transforms to a ‘Timeline’ page in 3 weeks whether you’ve made the changes or not. Since the announced change, a lot of small businesses have changed their cover photo and...
View ArticleThe New Facebook Business Page Will It Have An Impact?
The New Facebook Business Page: So as everyone is talking, blogging, and designing their new Facebook business page, the big question is will it have more of an impact than the current version? Every...
View ArticleSEO: Small Businesses Medford Oregon
Why Local SEO For Medford Oregon Business Owners: So why is Search Engine Optimization (SEO) so important to a Medford Oregon business? Well it begins with over 40% of consumers won’t shop at a...
View ArticleLocal Search SEO and Siri
The Importance of Local Search: While most in the tech industry have been watching the battle go on between Google and Facebook, Google launching Plus and Facebook talking about beginning a search...
View ArticleGoogle AdWords For The Small Business Owner
How To Engineer A Google AdWords Campaign: Every marketing campaign has different goals and objectives, or at least they should. Google AdWords can be an effective marketing tool if used correctly....
View ArticleFacebook Do You Have A Facebook Strategy? – The Beginning
What is your Facebook strategy, do you have one? Is it about getting people to ‘like’ your page, ‘like’ posts, comment on posts, drive traffic to your website, visibility, likeability, engagement,...
View ArticleLocal Search Google Places Now Google Plus
Google Places is Now Google Plus: If you haven’t noticed Google has now moved Google Places pages to Google Plus Local pages. What does it mean to the local small business owner? At this time not...
View ArticleHow To Use Facebook Ads
Build ‘likes’ with Facebook Ads: Facebook comes down to the ‘haves’ and the ‘have nots’. The ‘haves’ are the brands/pages utilizing what’s available, and the ‘have nots’ are the pages that just post,...
View ArticleFacebook Ads
Does your business utilize Facebook Ads? With the adjustments that Facebook has made in their Facebook Advertising, and the ease in which to create and target your demographic, I don’t see why a small...
View ArticleSimple Google AdWords Tips For Small Local Business
Like most local business marketing, the results must remain a mystery…. Most of us are aware of the famous quote by John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I...
View ArticleLocal Search: SEO Google Local Business Search
The Importance of Local Search For Local Business A new study from Chitika shows that 43% of total Google search queries (both mobile and PC) are targeted to a local search. The study also shows 25%...
View ArticleNew SEO Team at Paradux Media Group
We’re so excited to have brought on a new SEO Team here at Paradux Media Group! We are now offering SEO Packages for LOCAL businesses, organic search, corporate sites, as well as eCommerce sites. If...
View ArticleMike Frey, President of the Eagle Point & Upper Rogue Chamber of Commerce
Our very own co-founder Mike Frey assumed the 2013 Presidency today of the Eagle Point & the Upper Rogue Chamber of Commerce. During the next year, Mike will be focusing on growing the chamber,...
View ArticleA Happy New Year Look Back And A Look Ahead
Happy New Year! We would like to thank all of you who have joined us here on “the pond.” Through our blogs, guest blogs, and client projects, we hope that you have been able to learn and apply some...
View ArticleLocal Search – On Line Reviews – Google Places For Business
It is quite obvious that Google is beginning to put more importance on the use of reviews. It’s about trying to bridge the gap between the social, web, e-commerce and brick and mortar, where sales...
View ArticleBeyond the Pond Blog Named to 25 Excellent Blogs on Local Search & SEO
Congratulations to Co-Owner Mike Frey! His blog, Beyond the Pond, was just named as one of 25 Excellent Blogs on Local Search and SEO at Upcity Tips. Organic search is no longer just the domain of...
View ArticleEmail List Building Techniques Influence Your Brand Reputation
OK, confession first — because we work hard to build legitimate double-opt-in lists for our business and our clients, I’m more militant about this than the average person might be, but…aren’t you as...
View ArticleLaunching a New Business: Unique Ways to Announce Your New Venture
After months of planning and preparation, you’re ready to launch your new business and make your new business announcement. Now you need to focus on bringing in customers and developing a loyal...
View ArticleNeed SEO, Web Design, and Advertising From One Company? No Problem
When your business starts to have a presence online with a website, social media, or blog, there are a lot of moving targets and important pieces to the puzzle. How easy is it for your potential...
View ArticleIs it Time to Hire an Outsider Internet Marketing Firm?
Did you know that, according to Google, at least 88% of people searching for local businesses on their smartphones call, or stop in, less than a day later? The importance of internet marketing can no...
View ArticleParadux Media Group receives 2013 Oregon Excellence Award
FOR IMMEDIATE RELEASE: Paradux Media Group has been selected for the 2013 Oregon Excellence Award amongst all its peers and competitors by the US Institute for Excellence in Commerce (USIEC). Each year...
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Marketing Tips To Get Your Small Business Off The Ground
You just started your small business and have the foundation built. Now what? It’s time to promote your business and acquire customers. Marketing is essential to the success of any business, but for a...
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Creating a Solid Online Marketing Campaign with The Help of a Professional...
A well-organized online marketing campaign can win you significant numbers of customers. By some estimations, a good online marketing campaign can yield more clients than SEO and social media marketing...
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The Top Social Media Platforms for Small Businesses
Social media marketing is no longer a negotiable part of a company’s overall marketing efforts. In fact, social media is so essential to the success of a business that it is often the central focus of...
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Digital Marketing Tips for WordPress Users
Creating your website with WordPress was an accomplishment. Now, you can post information and news regarding your business and brand. .You also can publish valuable content that improves the lives of...
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Making the Most Out of Your Online Advertising Budget
How much money do you plan to spend on digital marketing? According to a study conducted by Gartner, 65 percent of professional marketers plan to increase their online advertising expenditure. This...
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The Power of Customer Reviews Online
In today’s social media world, it pays to have an online presence. It’s not even that hard to do. All you need to start yourself building an online presence for your business is a website, Make sure...
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Learning to Use Google Analytics is a Valuable Tool
For new bloggers or website owners, you know that Google Analytics is supposed to be a powerful tool in your arsenal. Unfortunately, it can be overwhelming and incredibly confusing. If you can learn...
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